Website design is crucial for e-commerce because it needs to be strategic. Your website is the face of your company and it can have a huge impact on your sales. Remember that making a good first impression is important. An e-commerce website needs to be user-friendly and provide a pleasant experience to customers.
What are the most important aspects of a great e-commerce website? Here are four of the most important features:
Unique and eye-catching layout
Your website shouldn’t just be about showcasing your products. It should also reflect your brand’s personality. Your website’s layout should have awesome graphics and fonts. A stunning layout often gives good conversions.
Easy navigation
Your list of products should be well organized and not just laid out in any format. A search bar is helpful if you have a large inventory of products. No customer would like to buy online if the website is not easy to navigate. Don’t forget to use effective search features and search terms to help customers find the product they need.
Quality product photos
Product photography is everything. Your website should clearly reflect that. Products should be professionally taken, preferably against a white background, with all angles shown. It’s important to present each product beautifully while being transparent to customers.
Promotional messages
Content is still king. Good photos can’t say it all. You also need some nice and punchy captions to describe each product. Promotions and deals should be well advertised on the homepage.