Top E-Commerce Website Design Features
Website design is crucial for e-commerce because it needs to be strategic. Your website is the face of your company and it can have a huge impact on your sales. Remember that making a good first impression is important. An e-commerce website needs to be user-friendly and provide a pleasant experience to customers.
What are the most important aspects of a great e-commerce website? Here are four of the most important features:
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Unique and eye-catching layout
Your website shouldn’t just be about showcasing your products. It should also reflect your brand’s personality. Your website’s layout should have awesome graphics and fonts. A stunning layout often gives good conversions.
Your list of products should be well organized and not just laid out in any format. A search bar is helpful if you have a large inventory of products. No customer would like to buy online if the website is not easy to navigate. Don’t forget to use effective search features and search terms to help customers find the product they need.
Product photography is everything. Your website should clearly reflect that. Products should be professionally taken, preferably against a white background, with all angles shown. It’s important to present each product beautifully while being transparent to customers.
Content is still king. Good photos can’t say it all. You also need some nice and punchy captions to describe each product. Promotions and deals should be well advertised on the homepage.
Here are my favorite website design inspirations and why I love them.
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Design by Humans
- The website has bold, eye-catching colors, especially promotional ads, and product categories.
- It looks more like a blog than an e-commerce website. The boxes really work well with the whole theme of the website.
- They have a large inventory organized into different categories.
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Bored of Southsea
Why it’s one of the best website design templates
- Less is more. This is one design philosophy that is evident on this website.
- Photos are eye-catching, the slider is full width. It’s a simple and practical design.
- Organized categories are important if you have a large inventory of products. Their search bar is efficient with extra filters.
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One Horse Shy
Why it’s one of the best website design templates
- The whole website theme is simple yet fantastic. It doesn’t show full photos of t-shirts they sell but focuses on the designs.
- Box layout is a website trend that’s seen almost everywhere. It’s eye-catching, organized, and you can easily browse designs without any distractions.
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Earnest Sewn
Why it’s one of the best website design templates
- This website uses high-quality, large images, which makes the website more eye-catching and aesthetically appealing.
- The homepage feature is very user-friendly.
- Simple and sleek design, good choice for a brand with a large inventory.
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Ink & Spindle
Why it’s one of the best website design templates
- Very stylish website design, minimalist and simple.
- The fonts are trendy and complement the whole website design.
- The homepage is filled with awesome animations that are visually appealing.
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Bold & Noble
Why it’s one of the best website design templates
- This design is funky yet simple.
- Browsing through the pages is a treat. It clearly reflects the brand’s vintage vibe.
- The sliders have navigation buttons for easy user navigation. Each product listing has useful information like product care and shipping policies.
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Peter Nappi
Why it’s one of the best website design templates
- The website has a rustic design and uses large and authentic photos to illustrate their product lineup.
- Images are vivid and mostly shot outdoors. There is a slider video showing the process of making the shoes.
- This website’s wide, eye-catching feature images set this design above the rest.
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Poketo
Why it’s one of the best website design templates
- This website is eye candy. It just makes you happy to look at the bright colors and backgrounds behind each product.
- There’s an easy shopping feature which appears when you hover a particular product. Customers can easily add it to their cart and check out.
- User navigation and creative design are the pros of the Poketo e-commerce website.
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BornWhy it’s one of the best website design templates
- A stunning, earth-tone inspired website which doesn’t disappoint.
- The homepage is full of large, stylish photos that make the brand stand out.
- Each product page is integrated with social media. It has a Facebook comment button for customers seeking reviews.
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Reiss
Why it’s one of the best website design templates
- Featured products are displayed at the front. The main categories are Women and Men – specified clearly on the homepage.
- Customers can filter through size, color, price, and others.