6 Signs you’ve hired the right logo design agency for your business

Professional Logo Design Agency Services

“Your brand is what other people say about you when you’re not in the room.” That’s what the CEO of Amazon, Jeff Bezos has to say about your business branding. This pretty much sets up the need for the right logo and other branding elements.

Moreover, it tells you that you can’t do with a logo that has been unprofessionally put together to represent your brand, it’s valued, ethics, the core message, and more. Lazy branding translates into lazy commitment to provide value. This brings us to the inevitable question – are you working with the right logo design agency for your business?

The heart of the matter is that when you are pouring in the money, you are making an effort to turn lazy attempts at logo design into a logo that reflects originality and creativity. At the same time, you aim for a logo that reflects your brand personality and values.

However, in the world of frauds, it is not uncommon to come across a company that claims big but delivers small. To make the most of your investment and get the best for your brand, here’s a peep into six signs that tell that you have hired the right logo design agency for your business:

1. The agency has a portfolio to show

Asking for samples is a lot like asking for a resume. It allows you to survey the work that a company does and see if it aligns with what you are looking for in your logo. It also gets challenging to explain what kind of logo you want if you have no idea if the agency has covered something like it before or can handle it now.

Therefore, the right logo design agency will always have a portfolio to showcase to give an idea of the types of a logo that it can make.

2. The company has reviews to show off

Testimonials can be as powerful as a portfolio because they help nurture the element of trust in a working relationship. Interestingly, 92% of us read online reviews. Not to mention, we trust them as much as we trust a friend’s recommendation.

The reasoning behind this is pretty simple. The remarks come from other agency customers instead of the company itself. On top of this, an unsatisfied customer is 2-3 times more likely to share his poor experience than a happy customer writing about his experience.

Therefore, online reviews can help guide throughout the process of finding the right logo design agency. If you’re afraid that the company only showcases their positive testimonials, then you can look for their reviews on sites like Google and Facebook. Both of these sources have become excellent sources of trusted online reviews.

3. The company understands your logo needs

An important indication of an excellent logo design business is that they ask for your input before getting to design your business logo. A logo demonstrates your brand personality and voice. A case in point here is Nike’s Swoosh, which represents speed and motion.

Therefore, the right design agency is the one that will take the time to understand your expectations from the logo that you design, the brand voice that you want it to showcase, your target audience and so on.

4. It has defined steps for completing your work

Another sign that indicates that you have hired the right logo design agency is their work process. Ideally, the way that the logo design process will be executed should be discussed during the hiring process.

You have the right to know how the logo that the company will design for you will proceed. For instance, you should know how long the design will take and when it will be delivered to you. Moreover, if the professional logo design service asks for your feedback, then you are in good hands.

5. The logo design agency knows what it is talking about

There is a lot that goes into designing a logo, and excellent logo designers are well aware of it. Scratching on the surface, typography and color are two critical elements that the people you work with should be able to guide you about.

For example, you may have a liking for a complicated, cursive font type. However, it is up to the design agency to inform you that font selection is more than picking a text that is pleasing to the eye. This is because typography communicates brand personality in addition to its name. And, it can significantly impact your sales.

White Mountain Footwear shares that redesigning their font helped up their sales by 20%. Similarly, color plays a critical role as it can ante up brand recognition by 80%. Colors correspond with eliciting certain feelings and emotions such as the color blue represents trust and security, which explains why Twitter and Facebook have blue logos.

6. The design agency focuses on customer experience

The last sign that speaks volumes about working with the right professional logo design service providers is that they pay attention to customer experience. Walker reveals that customer experience will topple the reign of the dominating factors, price, and product, by 2022.

This means you are not alone in judging a company by the way they treat their customers. In addition to their logo design expertise, the right agency understands that 70% of a client’s journey is shaped by how he feels that he is being treated.

Hence, excellent customer experience is another sign that you have hired the right logo design agency for your business. Additionally, it is also crucial that communication on the part of the company is excellent. Your point of contact should be responsive under all circumstances.

Wrap up thoughts

Summing up, ensuring that you are working with the right logo design agency can be somewhat tricky. However, if your logo is in safe hands, then you will notice signs (mentioned above) spring up to tell you that the company is excellent and your decision was correct.

ABOUT Alycia Gordan

Alycia Gordan is a freelance writer who loves to read and write articles on healthcare technology, fitness and lifestyle. She is a tech junkie and divides her time between travel and writing. You can find her on Twitter: @meetalycia