SEO audit is of utmost importance as it helps the webmaster understand where the website stands in the eyes of Google. It is one of the most reliable ways to get an idea if the website is doing well.
Here is what needs to be done for Successful SEO Audit:
Know the purpose:
Before you understand the steps involved in the audit you need to know the purpose of the audit. The SEO assessment will depend on the objective of the website. If the purpose of the website is to generate sales then the SEO audit has to focus on the things that will boost the sales. If the purpose of the website is lead generation then the focus of the audit is to try and increase the number of queries.
One can make use of the below-mentioned tools in order to understand the shortcomings of the website:
Now for the process!
There are a number of other things that you need to check from this website and it is better to opt for professional help.
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