How to Boost Your Website’s Ad Revenue in 5 Easy Steps

Paid ads on websites, apps, and social media have been widely adopted by publishers to increase the diversity of their monthly income sources.

It’s easy to see why advertising is so important and a promising avenue for publishers to monetize their content when you consider that marketers spent an anticipated $602.25 billion on internet advertising in 2022, and are predicted to spend approximately $681.35 billion this year.

If you’re looking for strategies to boost and diversify your income, we’ve got you covered. Keep on reading for five tried-and-tested methods for increasing ad revenue on your website.

Select Your Target Audience

The CPM and CPC rates you’ll pay will change based on the country where your intended audience resides. CPM in Africa or Scandinavia, for instance, will be much cheaper than CPM in the United States.

The same holds true for an app’s intended user base characteristics. In the case of a teen-oriented app, for instance, the majority of users would likely be unable to complete a digital transaction, creating a conversion bottleneck.

If ad revenue is poor, it might be because the demographic you’re trying to reach lives in a location with low CPM and CPC prices, or is too young to have much disposable income.

Find Alternatives to Ad-Blocking Software

Ad campaigns suffer as a result of the usage of ad blockers. Two methods exist for publishers to get around these ad blockers.

The first is to request that users disable ad-blocking software before accessing the site, app, or channel. There’s a chance that your audience will leave no matter how interesting or novel the material is, so tread carefully if you decide to use this strategy. Losing your audience might affect your Google ranking and your ability to generate revenue. You can also use a platform to run non-intrusive advertisements and help recover some of the website ads revenue that would have been lost otherwise.

The second strategy involves the usage of native advertisements, which look and feel like regular parts of the website. This strategy has greater appeal since it doesn’t annoy the user and it improves the content. Ads promoting eCommerce software, for instance, may make sense on a website discussing how to increase eCommerce income. 

Improve Content Quality

Advertising revenue is directly related to the quality of the content. For the advertiser to make a profit, the site needs regular visitors and a sizeable viewership. And of course, producing excellent material is the greatest approach to attracting more visitors. For this reason, it is not profitable to place adverts next to low-quality content.

For Google to acknowledge the material, it must be original, trustworthy, and helpful to the target audience. Moreover, it must be search engine optimized using keywords that have a high search volume and low competition.

Ad Size Optimization

While larger ads are beneficial to internet advertising income, people may not enjoy having so much of their viewing area taken up by advertisements. Size is an important factor to consider since more than 60% of all organic Google searches in the US now originate from mobile devices. After all, search engine rankings are affected by how Google likes your site.

Medium rectangles, such as 300×250, are often utilized for horizontal banner advertising and are thus appropriate for these types of ad spots. On the other hand, a square with a resolution of 250×250 pixels looks well across desktop and mobile devices, as does a small square with a resolution of 200×200 pixels.

Researchers found that mobile users who were exposed to vertical ads had a better overall experience. Google Ads recommends the following sizes for vertical ad spaces: 300×200, 300×100, 300×50, 250×250, and 200×200.

Google AdSense simplifies advertising for both authors and marketers by supporting many banner sizes.

Measure the Effectiveness of Your Ads

Advertisements that users see initially tend to have a higher CTR, so it makes sense that publishers would prioritize those ads that pay the greatest CPC or CPM. Publishers will need to take risks to find their niche.

While Google AdSense does provide some guidelines for optimal ad placement, it is ultimately up to the individual publisher to choose what method yields the greatest results for their website or app. Monitor ad performance and rearrange advertisements as needed to maximize revenue.

Final Thoughts

Monetizing apps, websites, or social media accounts demands a well-thought-out advertising plan just like any other business. The advertising’s performance must be monitored continuously, and you must maintain or improve your position toward the top of Google’s search results.

It is your responsibility to investigate why your ad income is underperforming, or you can hire a professional to do so.