Pay Per Click Services

What is PPC?

Pay per click marketing is a paid search model used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on the PPC ads — hence the name pay-per-click.

People usually think of Google PPC when hearing or talking about what is pay per click. But pay-per-click goes beyond the Google search engine results pages (SERPs) and the Google Display Network. Social media sites, such as YouTube, Facebook, Pinterest and LinkedIn, also use the pay per click model.

PPC is known as Pay Per Click or search engine marketing (SEM). In PPC advertising, you get to pay only when the user clicks on your ad.  Our team of certified PPC professionals work on planning and implementation of campaign to target your buyer persona. In PPC advertising we have the freedom to select as many keywords as we want to show our advertisements. In most scenarios PPC results can be visible in few days of time.

They appear as per audience search for the keywords on the search engine, the leader in this industry is GOOGLE search engine whereas the BING search engine holds almost 17% of the industry. The Header of any search engine is occupied by the top 3 paid ads in their search engine marketing services. To get on the top position you need to strategies your search engine marketing. PAID ADS marketing is one of the essential strategies to run a successful digital marketing campaign. For which choosing an experienced search engine marketing agency plays a key role in your paid ad performance.

How does PPC advertising work?

PPC advertising looks different from platform to platform, but in general, the process is as follows:

• Choose your campaign type based on your objective.
• Refine your settings and targeting (audiences, devices, locations, schedule, etc.).
• Provide your budget and bidding strategy.
• Input your destination URL (landing page).
• Build your ad.

How PPC works in Google Ads

When advertisers create an ad, they choose a set of keywords to target with that ad and place a bid on each keyword. So if you bid on the keyword “pet adoption,” you are telling Google you want your ad to appear for searches that match or are related to pet adoption (more on keyword match types here).

Google uses a set of formulas and an auction-style process to decide which ads get to appear for any one search. If your ad is entered into the auction, it will first give you a Quality Score from one to 10 based on your ad’s relevance to the keyword, your expected click-through rate, and landing page quality.

It will then multiply your Quality Score by your maximum bid (the most you’re willing to pay for a click on that ad) to determine your Ad Rank. The ads with the highest Ad Rank scores are the ones that show.

This system allows winning advertisers to reach potential customers at a cost that fits their budget. It’s essentially a kind of auction. The below infographic illustrates how the Google Ads auction works.