types of clients
Do you know how many types of customers there are? Each client has their own characteristics, needs and interests to do business, that is, they are all different and you must keep this in mind when dealing with them if you offer consulting or other professional services.
In this article, we’ll share the most common types of customers and show you how to identify them.
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Yes they are. However, we can identify various types of customers based on their behavior patterns, and the faster we identify them during face-to-face contact, the easier it is to understand and react to their needs, as well as allowing us to send the right signals and messages.
Because by better understanding the different types of clients, you can be better prepared when developing successful strategies. And in this way, you will know how to retain them.
Customers show different personalities and behaviors depending on the stage they are in, for example: when they are potential customers or when they need support in the customer service stages.
Now, the first step to get to know them and reach them is to identify them.
Below, we have classified the seven most common types that you should identify and know how to speak their language:
This type of customer sits at the top of the sales funnel. If you handle it right, it’s the first type of customer that can potentially become your buyer.
They are characterized by taking time to review the products or services, even if they do not intend to buy yet. Generally, they are trying to solve a problem and do some research on the competition to see if the solution offered by that service or product really suits them; offers the best solution.
How can you capture the attention of observant customers?
Who doesn’t like discounts? We all look for discounts at some point in our shopping experience.
According to a study conducted by Forrester Consulting, 77% of shoppers admitted that discounts influence their purchases. And we are not surprised by these results.
However, customers who are discount seekers or “hunters” are interested in a product only because it has reduced its price.
They differentiate themselves from other types of customers by being analytical and looking for the best deals they can find.
We share these recommendations that you can implement for this type of client:
This type of customer does not like to waste time, usually when they are going to make a purchase it is because they have already made the decision to do so.
Example: they are those customers who visit a store, get what they are looking for and leave without the intention of making more purchases.
In this way, you can sell to these types of customers:
Unlike customers driven by a need, impulsive customers can make a purchase decision in an instant, even if they don’t need to.
They are characterized by the fact that they are not looking for a specific product and although you think it is easier to sell to them, it is not, because it does not matter how much you brag about the advantages of the product.
They decide letting themselves be carried away by emotions. And the end result? They are receptive to product recommendations.
With these recommendations you can sell to these types of customers:
This is a customer who buys a service or product for the first time.
The mission is to retain them for as long as possible and achieve loyalty. New customers have the potential to grow the customer base of any business. So with them we must focus very well on the post-sale stage because customer satisfaction is key to converting this type of buyer into regular customers.
How can you approach new customers?
Loyal customers return again and again to buy your products or request your services. Sometimes, they end up becoming ambassadors of a brand, because they reinforce knowledge and recommend it.
There are different ways to continue the relationship with loyal customers, it is to recognize and reward them.
To retain these types of customers, stay true to your core values and maintain the quality of your products and services.
How to approach loyal customers:
We must confess that it was not intentional to leave this type of client for last. Dissatisfied customers are in every business, they are frustrated, unhappy or angry customers and the way you treat them will have a lasting impact on the reputation of your business.
Make an effort to take care of every detail, provide quality service and good attention.
Having communication channels defined is key to managing any complaints that exist. Be timely with the answers that come up.
If you have doubts about how to approach this type of client. We share a series of recommendations:
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