56 Social Media Statistics You Should Know in 2019
Social Media Statistics in 2019
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Around the world, there are about 3 billion people using social media. A study from Skyword shows that for every second, there are 11 people using social media for the first time! At this rate, social media users are seen to grow rapidly!
With the rapid growth and influence of social media to consumers, social media marketers have doubled their social media marketing efforts. About 90% of marketers use social media to increase their brand’s visibility and exposure.
According to Brandwatch, about $40 billion was spent on social media advertising in 2016. This figure doubled in 2018, as per a study by Hootsuite. In the United States, about 48% of Americans have approached a company through social media. This is why marketers shift to social media for their marketing efforts.
Here are some of the most important Social Media Statistics in 2019 you shouldn’t miss.
Social Media Statistics: Facebook
Pew Research: 74% of American Facebook users visit the site at least once a day.
Statista: 43% of adults in the U.S. get their news through
Ofcom: Since 2012, Facebook users aged 65 and above has doubled to 41%.
Smart Insights: As of April 2018, Facebook has the most number of users in the world. There are 2.2 billion users on
WebSiteHostingRating: There are more women users than men. About 74% of women are Facebook users, compared to 62% of men.
World Economic Forum: The third most viewed website in the world is Facebook. Google is first and Youtube is
Statista: Facebook fan page has 213 million followers, Samsung has 159 million followers, and Cristiano Ronaldo has 122 million followers.
Jeff Bullas: Facebook users share 1.3 million pieces of content every minute!
Wordstream: About 22% of the world’s population uses Facebook.
Adweek: About 64% of social media marketers have a Snapchat account.
Omnicore: There are over 100 million Snapchat users in the United States and Canada.
Business Insider: Snapchat is especially popular among teenagers. There are about 64% of teenagers using it as a messaging tool.
Smart Insights: About 40%-60% of daily Snapchat users see a geo-filter.
Snapchat: The platform has 186 million daily active users.
99Firms: The 6th most popular app in the United States is Snapchat.
Statista: About 51% of users worldwide use Snapchat to send a photo.
Omnicore: Females use Snapchat more than males do. About 70% of Snapchat users are female.
Snapchat: About 3 billion snaps daily are created by Snapchat users worldwide. This amounts to more than 20 times a day.
About Fazreen Razeek
Fazreen Razeek from Grafdom has served the digital industry for over 5 years. He collaborates and works alongside agencies, event organizers, and suppliers to develop and execute their marketing strategies. He is extremely passionate about education technology and also writes for various local and international publications. A graduate with High Distinction from the Edith Cowan University, Perth, Australia, Fazreen holds a Bachelor’s Degree with a double major in Marketing & Management.