Best Marketing Automation Software to Attract a Wide Range of Customer

The term “marketing automation software” refers to a collection of applications that, when used together, assist marketers in automating, enhancing, and otherwise bettering their marketing activities. It makes it simple for you to manage your leads, contacts, and customers, and it also assists you in understanding the behaviors of the aforementioned groups.

By empowering marketers to manage every stage of the customer lifecycle, marketing automation tools aim to cut down on the required manual labor and increase conversion rates. E-commerce retailers, business-to-business (B2B) companies, and businesses that provide a service (SaaS) are some of the types of businesses that can use marketing automation tools.

The use of marketing automation software can be varied and include activities such as the generation of leads, the retention of existing customers, the marketing of goods and services via email, and the marketing of goods and services via social media.

Through managing customer data and automating processes, including lead scoring, email drip campaigns, and social media marketing, marketing automation software enables you to automate your marketing efforts and improve their efficiency. Followings are the various tools for attracting customers. 

• Keap
• Omnisend
• Active Campaign
• HubSpot
• Moosend
• Prospect.io
• SendinBlue
• Marketo
• Autopilot
• MoEngage
• Ontraport
• Pardot
• ClickFunnels
• ManyChat
• Outbrain
• Zapier

Keap:

Keap is a company that specializes in producing all-natural skincare items devoid of harsh chemicals, parabens, or other ingredients. They are of the opinion that a product ought to be efficient without being detrimental to the skin in any way.

It integrates with a single click to streamline tasks such as payments, scheduling, landing pages, and a great deal more. The automation for sales and marketing that Keap offers works with your company to increase sales while saving you time.

Keap provides an excellent return on an investment relative to its cost and has a very shallow learning curve. I was a HubSpot customer in the past, but after giving Keap a try, I decided to switch to it and haven’t looked back since.

Omnisend:

The integration between Omnisend and Shopify is seamless. Learning how to use Omni send’s features and create emails was very straightforward. When we saw the reporting function, it was an easy decision to make. Compared to MailChimp, Omnisend’s reporting capabilities far surpass those of their competitor.

In addition, Omnisend provides a feature known as smart segmentation, which is a method for filtering your audience based on a number of different purchase behaviors and transactional events. This makes it much simpler to reach out to particular segments with more targeted messaging, which boosts your campaigns’ relevancy and personalization.

Active Campaign:

Active Campaign is a powerful marketing automation platform that helps you grow your business by keeping your audience engaged and converting them into customers. Keeping your audience engaged and turning them into customers is the key to any successful business.

It is a comprehensive solution that enables you to build customer segments, send targeted emails, manage subscribers, and create landing pages. Active Campaign is the only email service provider (ESP) that makes use of artificial intelligence to assist you in automating your marketing. This enables you to more effectively reach your customers.

HubSpot:

The HubSpot CRM is an easy-to-use piece of marketing software that is also completely free. It is designed specifically with companies of a small to medium size in mind. It helps you organize, keep track of, and expand your contact list by combining sales, inbound marketing, and customer service functions into a single dashboard for your convenience.

The free version of the HubSpot CRM software provides users with access to the HubSpot Marketing Hub, Sales Hub, and Service Hub products. You will also have access to a helpdesk, web forms, advertising tools, marketing automation tools, content marketing tools, and many more besides.

Moosend:

Moosend is a cloud-based data collection tool that assists users in the creation of surveys, as well as the analysis and publication of the findings of those surveys. The survey tool that Moosend offers is based on Survey Monkey’s platform, one of the most widely used survey tools worldwide.

The Moosend platform was designed to facilitate the creation of surveys as well as the subsequent analysis of the results, in addition to providing you with on-demand access to all of your data. Integration with Google Sheets is Moosend’s strong suit, which contributes to the app’s overall effectiveness. 

The results of your surveys can be imported into Google Sheets, giving you access to powerful analytical tools such as pivot tables and graphs. This enables you to perform in-depth analysis with only a few clicks.

Prospect.io:

Prospect.io is a platform for the automation of email marketing that assists you in expanding your business by automating your email marketing campaigns, fostering stronger relationships with customers, and boosting sales.

Prospect.io is designed to accommodate both sole proprietorships and multi-million dollar corporations. It is straightforward to use, highly modifiable, and reasonably priced for businesses of any size. With the help of our automated email workflow, you will have an easier time creating, sending, and tracking emails.

SendinBlue:

SendinBlue is the go-to email marketing platform for experienced online business owners. It is the email marketing software that is most powerful and the easiest to use. It makes it easy for you to send out attractive newsletters, organize your subscribers, and monitor your progress.

You can use SendinBlue to create and send stunning emails, manage your email subscribers, and monitor the results of your efforts. Using the drag-and-drop editor provided by our tools, you can quickly and easily create stunning newsletters. User can also design their own templates or use our pre-made ones.

Marketo:

Marketo is an engagement platform. Lead management, marketing automation, lead scoring, account-based marketing, digital advertising, email marketing, and real-time personalization. Additionally, it is one of the best open and connected marketing platforms currently available on the market. 

Analyst companies such as Gartner and Forrester place Marketo in the “leaders” category of marketing automation software. And they have the clientele to back up their claim. Even though the vast majority of their customers and our customers are in the B2-B market, it is also very easily adaptable to the B2C market. Chapman Bright is Marketo Partner Nederland.

Autopilot:

The advanced driver assistance features included in the Autopilot system are designed to make the time you spend behind the wheel safer and more enjoyable. The Autopilot hardware suite consists of a forward-facing radar, eight cameras, 12 ultrasonic sensors, and a dedicated computer to process data from these sensors. 

At distances of up to 250 meters, the cameras provide visibility in all 360 degrees around the vehicle. While the ultrasonic sensors can detect objects up to forty meters in front of the vehicle, the radar can detect objects up to a hundred meters away (to 150 meters). In addition to these, additional safety features include active cruise control, automatic emergency braking, collision warning, and lane departure warning.

MoEngage:

The most popular and successful platform for mobile self-service messaging in the world. MoEngage is the world’s most advanced and widely used platform for mobile self-service messaging. More than 20,000 businesses worldwide make use of it to foster engagement with their patrons and it enhance the quality of the service they provide.

MoEngage gives businesses the ability to quickly compose and send personalized text messages to customers’ mobile phones in a professional setting. It allows you to provide brilliant service to your customers and keep them as clients for longer. 

Ontraport:

Ontraport is a software solution that handles every aspect of running a small business. It is a user-friendly tool that combines customer relationship management (CRM), email marketing, and sales automation. 

It was designed expressly for small businesses and startups to assist them in automating their marketing and managing their sales funnels, freeing them up to concentrate on expanding their businesses. Ontraport allows you to perform all these tasks in a single location, so you won’t need to switch between different programs just to manage your sales funnel or send out emails.

Pardot:

The most successful marketing automation platform for business-to-business companies is called Pardot. Pardot assists businesses in increasing their revenue by enabling them to more effectively target, engage, and convert their most valuable customers.

Since 2007, Pardot has been assisting businesses in the automation of their marketing workflows. The software is versatile, powerful, and reasonably priced, and it gives users the ability to manage the entirety of the marketing lifecycle, from the generation of leads to the nurturing of leads to account-based sales.

ClickFunnels:

ClickFunnels provides users with a selection of ready-to-implement funnel templates that can be customized to meet a variety of business requirements. Using the interactive drag-and-drop editor tools, you can personalize these templates in order to create a variety of different web pages.

To improve the look and feel of the marketing websites, designers can incorporate a wide variety of content into the web pages they create. Some examples of this content include images, videos, headlines, and dynamic lists.

ManyChat:

Your business needs to incorporate the essential component of the marketing automation software ManyChat into its technology stack. This is the case because ManyChat is an essential component. This tool’s marketing automation capabilities will greatly assist you in streamlining your communications and ensuring that your subscribers are getting the right messages at the right times.

Flow Builder is a campaign builder that employs a drag-and-drop graphical user interface. With its help, you can construct automated lead generation flows that facilitate the customer journey from the first point of contact through conversion. This can be accomplished by facilitating the customer’s journey from the initial point of contact. Campaigns, including those sent via SMS, email, and Messenger, can be managed from a single dashboard, which can also manage campaigns for multiple client accounts.

Outbrain:

Outbrain has opportunity to showcase your content on well-known online publications when you use Outbrain. They have connections with many websites, including CNN, US Weekly, MSN, the Wall Street Journal, The Guardian, and Buzz Feed, amongst many others.

The only thing that will be shown to readers who access those publications is a thumbnail image of the article, the title of the article, and the name of your business or organization. This will provide a link that goes straight to your own personal website. 

The rate that Outbrain will charge you is referred to as the CPC rate, which stands for the cost-per-click rate. User can be charged a fee that is directly proportional to the total number of clicks that are made on your content.

Zapier:

Zapier is a platform that offers you to connect a wide variety of applications. It is an effective mechanism for moving data between locations. For instance, you could configure a Zap such that whenever you publish a new post in WordPress, it automatically generates a new article on Medium.

You can also automate a number of additional tasks, such as sharing freshly published material on social media, adding newly obtained leads to a spreadsheet or database, or creating a Trello board whenever a new WooCommerce order is placed.

Final Words:

The return on investment will be increased with the help of the marketing automation software that has been discussed above. The best software for marketing automation is readily available on the market today, and many of the most popular options have been discussed here already. There is a wide variety of software available; however, the software known as HubSpot CRM has received the most attention recently. It is utilized in the processes of sending emails, tracking those emails, and validating those emails.