Advertising on social media is one of the most sought-after marketing strategies today. One of the biggest is Instagram advertising.
One of the driving factors that make Instagram an effective marketing platform is its monthly active users that go over 2 million. It also helps to get a private Instagram viewer that works well to generate ideas about proper content which are proven to be some of the most effective media because of being highly-engaging.
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If done strategically, advertising on Instagram can help you successfully realize your marketing goals. Among them are the following:
To help you come up with a winning Instagram Ad campaign, here are some five tips that you should give a try:
When you come up with any business decision, it is best first to define your objectives. Different forms of advertising are used for each of the many goals that you can achieve using Instagram advertising. Among the most common targets that you can have for our advertising initiative on Instagram are the following:
The idea is for you to be clear as to what your goal for your ads are so that you will be able to craft your ads into campaigns that can achieve what they are supposed to accomplish.
Now that you have defined what your objective for your campaign is, you should then move forward to choosing the ad format that can best achieve your goal. There are many ways on how you can advertise on Instagram.
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Fundamentally, ads on Instagram are either photo ads, video ads, carousel ads, or Instagram stories. Each of them has their strengths that you should be able to maximize.
Photo ads are best for improving brand awareness, as well as influencing engagement. Video ads are also great for brand awareness. Meanwhile, carousel ads help you make use of multiple photos and videos stacked on a single post. And finally, Instagram stories make use of time-limited images and videos that can be used for various purposes that need some sense of urgency.
When going for Instagram to advertise, it is best that you have a clear idea of who your audience is. Of course, this is usually tied with your products’ target customers. Instagram offers ways on how you may be able to put your ads forward to people who are more likely to respond positively to them.
Generally, there are three kinds of audiences: core, custom, and lookalike. Core audiences are those that your ads target on default. Custom audiences, meanwhile, refer to those select audiences that have fallen under your desired characteristics, or those that have performed specific actions in your site. Finally, lookalike audiences are people who are similar to your other customers but are still not part of your prospects.
With the use of the right audience, the effect of your ad would be more effectively realized.
While there are lots of free advertising that can be done through Instagram, a lot of additional functionalities through paid advertising.
Instagram allows you to set your budget and Instagram will be able to maximize it for you. Some of the ways IG can automatically automate its budgeting are the following:
Your budget would primarily be spent on bids. While there are many ways for you to bid, perhaps the most cost-effective is the cost per mile, which is just the price for every 1,000 impressions your advertisement makes.
However, if you may also find that cost per conversion is excellent especially if your goal is tied to your performance when it comes to conversion. The idea is to choose which kind of bids satisfy your needs a lot better.
True enough, Instagram Advertising presents a lot of opportunities. It depends on your ability to craft your winning Instagram ads. To help you achieve that the five tips above are some of the best recommendations that you can get.
Again, it is essential that you be very critical from the beginning of your Instagram ad conceptualization up to its commencement. With all these in mind, you will be able to better come up with winning Instagram Ad campaigns that will allow you to maximize all the benefits that this social media network can do for you and your business.
So make sure that you keep all these tips in mind, and you should be able to execute a wonderfully planned, and well-strategized Instagram Ad campaign.
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About the Author
Kevin Urrutia is the founder of Voy Media, an Instagram Marketing Agency in New York. He helps businesses maximize the benefits of Instagram Advertising, leading to a dramatic improvement in sales while pushing down costs. Voy Media thoroughly studies each client and comes up with tailor-fit solutions to bring about the best results.